Get to know Visit Pleasant Hill

Visit Pleasant Hill is a non-profit organization dedicated to promoting tourism and showcasing the attractions, events, and amenities of Pleasant Hill, California. Through marketing campaigns, event coordination, and visitor services, Visit Pleasant Hill strives to enhance the experience of tourists and residents alike, encouraging exploration and enjoyment of all that the city has to offer.

Mission and Vision

Mission Statement
At Visit Pleasant Hill, our mission is to promote and enhance the allure of our city as a
premier destination for travelers, residents, and businesses alike. Through a
commitment to showcasing our vibrant culture, rich history, and scenic landscapes, we
strive to provide memorable experiences that captivate visitors and foster a sense of
community pride.

Vision Statement
Our vision for Visit Pleasant Hill is to establish our city as a dynamic hub from which
visitors explore all that the East Bay and Northern California have to offer. We envision
a future where Pleasant Hill is renowned for its welcoming atmosphere, cultural vitality,
and sustainable growth, positioning it as a top destination for those seeking adventure,
relaxation, and inspiration.

Our Team

Patricia Snowden

President & CEO

As the CEO for Visit Pleasant Hill, Trish is responsible for leading and overseeing the organization’s strategic direction, managing day-to-day operations, fostering community relationships and ensuring the promotion and development of Pleasant Hill as a desirable destination.

Throughout her 30 year career in the hospitality industry, she has held many leadership positions. Trish has been an award winning General Manager for several Bay Area Marriott Hotels as well as Sunrise Senior Living facilities. Additionally, she is a Certified Professional Life Coach, she has been involved with Rotary, Board member for the Chamber of Commerce, Senior Advisory Council, Diversity Council, and volunteer with various community programs. As the visionary leader of Visit Pleasant Hill, she symbolizes the strength and brilliance that women bring to the forefront of business.

In Trish’s words, “My primary focus has always been to foster a culture of empowerment, mentorship, advocacy to promote professional growth, equal opportunities, and a supportive work environment for women.”

CONTACT

Viola Ncube

VP of Sales & Marketing

Viola Ncube is a seasoned multinational executive, born in Southern Africa with British citizenship and currently residing in the United States, who boasts an impressive career spanning over three decades in high-profile corporate roles. Her expertise lies in the dynamic realms of sales and marketing, with a strong focus on both the hospitality industry and startup ventures.

Presently, as the Vice President of Sales & Marketing at Visit Pleasant Hill, the tourism district for the city of Pleasant Hill, Viola steers the ship, overseeing sales, marketing, public relations, and local partnerships. Over the past three years, her visionary leadership has elevated the brand to a position of prominence and respect among industry peers and visitors alike.

Viola's journey in the world of tourism commenced humbly as a hotel secretary. Her affinity for luxury hotels propelled her to pursue higher education in the field. She holds a degree in Hotel, Restaurant, and Tourism Management from the City of London College and an MBA from Oxford Brookes University. Her commitment to staying at the forefront of her field is evidenced by her qualifications from the Digital Marketing Institute and recent certification as a Marketing in Artificial Intelligence (AI) professional.

CONTACT

Jonathan Arana

Community Engagement/​Partnerships

Yudy Orellana

Social Media Manager

Maria da Graça Viralhadas

Social Media

Our Board

Careers

Interested in career opportunities at one of our hotels? Find out more:

Extended Stay America
Hilton
Hyatt
Marriott

Annual Reports


2024/2025 Annual Report

2023/2024 Annual Report

2022/2023 Annual Report

Looking for more information about accommodations, facilities, things to do, or amenities in Pleasant Hill? Please get in touch with us by using the form below.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Weather Learn More
Relocating to Pleasant Hill for Business Learn More
Contact Us Learn More
Visitor Guide Learn More